Surfer SEO is an AI-powered SEO and content optimization platform that helps businesses and content creators research topics, create search-focused content, and improve existing pages. It uses search engine results and content data to provide recommendations designed to help users produce more relevant and competitive content.

Its Content Editor analyzes the search landscape for a target keyword and provides guidance on factors such as content structure, relevant terms, headings, and overall topic coverage. Writers can use these recommendations while creating or optimizing articles to better align their content with search intent.

Surfer SEO also offers AI-powered content creation tools that can help users generate article outlines and drafts based on their target topic. For existing websites, its auditing capabilities can identify opportunities to update and improve older content, helping teams maintain their organic search performance over time.

The platform includes tools for keyword research, SERP analysis, content planning, competitor research, internal linking, and content monitoring. These features allow SEO teams to manage more of their content optimization workflow from a single platform.

Overall, Surfer SEO is designed to help marketers and content teams combine SEO data with AI-powered content creation and optimization, making it easier to plan, write, update, and improve content for organic search visibility.