Wix

Website builder with a free plan, an AI site generator, and built-in store and booking tools

AI Website Builders, Coding & Developer Tools, No-Code / Low-Code Builders

New

Website

https://www.wix.com/ai-website-builder

Wix is a hosted website builder run by Wix.com Ltd. You build and edit your site in a browser and Wix hosts it for you. There are two ways to start: pick a template from a large library (one reviewer counts over 2,500 designs), or use the AI builder, where you describe your business, goals and style in plain language and it generates pages, text, images and business tools for you to edit.

Since January 2026 Wix has two editors. The newer Wix Harmony editor combines an AI agent called Aria with drag-and-drop editing: you can ask Aria for a layout change, a new section or a colour update, then adjust anything by hand. The classic Wix Editor remains available and is the one that supports custom code through developer mode. The older ADI builder is gone: Wix stopped supporting it on 10 November 2024, and ADI sites now open in the classic Wix Editor.

After the first draft exists you work in the editor to change fonts, layouts and content, and add features from the dashboard: an online store, a booking calendar, a blog, forms and email marketing. Hosting, security and maintenance are included, which is why people who do not want to look after a server often prefer Wix to self-hosted options such as WordPress. Wix also includes SEO tools: a guided checklist, editable page titles and descriptions, redirects and a Google Search Console connection. These cover the basics, but reviewers are mixed on how far they go for advanced SEO and for page speed on complex sites.

Two things are worth knowing before you commit. First, you cannot switch templates on an existing site, so choose the design with some care. Second, the Harmony editor does not support custom code, and a third-party summary of Wix’s support pages also lists CMS collections and Multilingual as unsupported there, with no way to move a site between Harmony and the classic editor. Wix’s support pages have the current list, so check them if you need any of these. This review is based on official Wix documentation and independent reviews; it has not been tested hands-on.

Pricing model

Freemium

URL1

https://www.wix.com

Verdict

Wix is a good fit for a small business, creator or portfolio owner who wants a good-looking site online quickly without managing hosting, updates or plugins. The AI builder makes the first draft fast. The main trade-offs: you cannot switch templates once a site is built, the newer Harmony editor does not support custom code, and very large stores or heavily customised sites outgrow it. Pick the plan you actually need, not just the cheapest.

Starting price

Free plan; paid plans from $17/month billed yearly

Free plan

Yes

Review type

Platforms

Web

Last updated

November 13, 2026

Maker / company

Wix.com Ltd.

Key Features

• AI builder: describe your business in a chat and an AI agent (Aria) drafts a first version of the site
• Two editors: the newer Wix Harmony editor (AI plus drag and drop) and the classic Wix Editor
• Drag-and-drop editing of pages, layouts, fonts and images
• Large template library (2,500+ reported by one reviewer)
• Built-in online store, bookings and blog tools
• Hosting, security and updates included
• SEO tools: checklist, page titles and descriptions, redirects, Google Search Console connection
• Payments through Wix Payments, PayPal or Stripe
• App Market with several hundred extra apps
• Free plan to try the editor

File Upload 1

wix2-1.png

Best For

• Small businesses that need a professional site with contact forms and online bookings
• Creators, photographers and artists who want a visual portfolio they can edit themselves
• Small online sellers with a modest catalogue
• First-time site builders who want an editor with AI help instead of code

Not for

• Anyone who may want to change the whole design later: you cannot switch templates once the site is built
• Projects that need custom code, CMS collections or multiple languages: the Harmony editor does not support custom code, and reports list CMS and Multilingual as unsupported there too (check Wix support for the current list)
• Large stores with big catalogues or complex requirements
• People who need a custom email address included in the price

Use cases

1. Local service business with bookings: describe the business to the AI builder or choose a service template, edit the text and photos, add the booking app, set your services and opening hours, and connect a domain. Choose Core or higher if you also want to take payments.
2. Small online store: pick a store template, add products, and connect a payment provider such as Wix Payments, PayPal or Stripe. Print-on-demand apps such as Printful plug in through the App Market. You need at least the Core plan to sell online.
3. Portfolio or blog: start from a portfolio template, upload your work and use the blog tool. The Light plan removes Wix ads and gives you a custom domain, which is usually enough for a site that does not sell anything.
4. A quick first draft to refine: let the AI builder generate a draft from a short description, then edit it by hand. Treat it as a starting point and check every text, price and photo before publishing.

Pricing details

Prices are per month on a yearly subscription, paid in full and before tax.
Free: $0. Shows Wix ads and has no custom domain.
Light: $17. 2 GB storage, 2 collaborators. Suits portfolios and information sites.
Core: $29. 50 GB storage, 5 collaborators. Cheapest plan for selling online.
Business: $39. 100 GB storage, 10 collaborators. Suits growing stores.
Business Elite: $159. Unlimited storage, 100 collaborators. Suits high-volume businesses.
Enterprise: custom quote.
Monthly billing costs more; sources list roughly $24, $36, $46 and $172 for the four paid plans. Annual plans include a free domain for the first year; renewals cost roughly $10 to $45 a year. A custom email address is extra (about $5 per mailbox through Google Workspace).

Pricing page URL

https://www.wix.com/plans

Pros

• Free plan to try the editor before paying
• AI builder produces a first draft in minutes that you can edit by hand
• Hosting, security and updates are handled for you
• Store, booking and blog tools are built in
• Large template library and a visual editor that suit beginners
• App Market and Zapier connect it to other tools

Cons

• No template switching after the site is built
• The Harmony editor has no custom code, and sites reportedly cannot be moved between Harmony and the classic Wix Editor
• Sites with many apps can load slowly
• Mobile layouts may need separate editing after major changes
• Cheapest paid plan has only 2 GB storage; custom email costs extra

Integrations

• Payments: Wix Payments, PayPal, Stripe
• Analytics and ads: Google Analytics, Google Ads
• Email and CRM: Mailchimp, HubSpot, ActiveCampaign
• Print on demand: Printful
• Automation: Zapier

FAQ

Q: Is Wix really free?
A: Yes, there is a free plan, but it shows Wix ads and has no custom domain. A paid plan removes both.

Q: What is Wix Harmony?
A: Wix's newer editor, launched in January 2026. You describe what you want to an AI agent called Aria and can also edit by drag and drop. The classic Wix Editor is still available.

Q: What happened to Wix ADI?
A: Wix stopped supporting ADI on 10 November 2024. ADI sites now open in the Wix Editor, and the AI website builder replaced it for new sites.

Q: Which plan do I need to sell online?
A: Core or higher.

Q: Can I change my template later?
A: Not on the same site. You would need to rebuild the content in the new template.

Q: Does the price include a domain?
A: Annual plans include a free domain for the first year. Renewal costs extra.

Q: Does Wix include a custom email address?
A: No. You can add a mailbox through Google Workspace for a monthly fee.

Q: Is Wix good for SEO?
A: It covers the basics with built-in tools. Some reviewers find it limiting for advanced SEO and for page speed on complex sites.

Alternatives

Squarespace Blueprint AI: design-led layouts with copy and styling in place, refined by drag and drop.
Framer AI Website Builder: start from a prompt, then refine on a visual canvas.
Durable: AI-generated business site with customers, bookings and marketing in the same app.
Jimdo: AI drafts a site or online store from a few questions, with hosting and a free plan.